The Facebook marketing platform has become one of the most powerful assets that business owners can use to do marketing to date. Not only is it really cheap compared to conventional marketing it targets your ideal customers with great accuracy.
It can feel like a big risk for businesses to start using the platform as most owners are not familiar with it. But let me take you on a quick tour on how the basics work.
Facebook marketing is not posting on your business page!
Posting daily on your Facebook page is not seen as paid marketing but as content marketing. You can use your Facebook page to provide content for your followers to consume and to keep them up to date with your business. Just posting on your Facebook pages brings in little to no new customers as Facebook’s organic reach is almost none.
Paid Facebook Marketing
Targeting
The platform has very accurate customer targeting. You can target exactly who you want to view your advert from demographics, geographical areas even to buying behaviours.
There is no reason for you to waste money marketing to the wrong audience when using Facebook ads, you just need to determine your target market.
Budget
You can use the exact budget that you feel like spending. If you do not have a large marketing budget there is still hope, you can spend any amount you feel fit per day even R20.00 if it fits your budget (You just need to remember you will not get as many results as the next business that’s spending R150.00 per day).
There is no reason for you not to start spending around R 50.00 per day on advertising on Facebook it is really affordable.
Different types of ads and objectives
Facebook has a lot of different ad objectives from website traffic, lead collection up to video views. You can choose the right one that suits your needs.
Retargeting
Retargeting is very important most customers need to see your advert up to 6 times before they take any action.
Example:
You could have run a website traffic advert that took people to the product and they did not buy. The retargeting advert is then shown to the customer that abandoned the sale to help get them back on your website to finish the purchase.
Analytics
Facebook tracks every single aspect of its advertising that you run. This helps you to test adverts and nail them down to perfection.
By having good analytics you can decide where to save money and where to invest more.
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